Is it a good idea or a bad idea to deliver for Grubhub, Doordash, Uber Eats, Postmaets or others during a holiday like Christmas? What about New Year’s Day? Can I do it? Should I do it?
There’s no right answer to this. It depends on your priorities, your business decisions, and your market. I’m not delivering tonight (Christmas Eve) or tomorrow (Christmas). But that doesn’t mean you shouldn’t.
I can’t tell you what you should do. I can give you some things to think about.
Before I Go Any Further:
Merry Christmas! I know, for some of you, you don’t celebrate this. You may have different views about it, and that’s cool. My saying this isn’t about trying to push you into a particular holiday, but it is about wishing you peace, joy, and good will. Whatever your take on Christmas, I really want these days to be days you can cherish.
Two things to think about when considering Holiday Deliveries:
Does it fit your Why to deliver for Grubhub, Doordash, Postmates or Uber Eats on Christmas?
From my perspective, this is the most important question to ask: How does it fit with your own take, your own approach, your own priorities? Does delivery on Christmas for Grubhub, Doordash, Uber Eats, Postmates or any others fit within your why?
Do you know your why? Maybe that’s where it begins. Why are you doing this? Why is that important? Go check out episode 3 on our Podcast. We started out the podcast with the importance of getting the foundational things in place and one of them was, understanding your why. Know why you are doing that. Asking yourself why that why is important. Asking yourself why THAT why is important, and on and on, digging into what really matters for you.
I say this because sometimes we get so caught up in the what that we can forget the why. We can work and work and work to provide for our family, but then ignore the family. If your why is about things that might make you want to stay home with your family during this time, that might be all you need.
Does it make business sense to Deliver on Christmas for Grubhub Doordash Postmates Uber Eats or others?
Remember this mantra: You’re the boss. You’re running a business.
A business owner needs to know their market, they need to know where they can and cannot be profitable.
Can you be profitable when you deliver on Christmas? Maybe yes, maybe no. I can’t answer that because I don’t know your market. I don’t even know if I know MY market enough to say for sure because I choose not to deliver on Christmas because of my why. Personally, I’m doubtful that it would be busy enough for me.
Here’s two things you can know for sure about delivery on Christmas and Christmas even:
Not many restaurants are going to be open.
Did you ever watch the classic, A Christmas Story?
Towards the end of the movie (spoiler alert) the family Christmas dinner is destroyed and they end up going to a Chinese restaurant, since nothing else is open on Christmas.
While the movie was years ago, not a lot has changed. Most restaurants close for Christmas. Many if not most will close early Christmas Eve to give their people a chance to be with their families. Not many restaurants are open, and if they aren’t open, you can’t deliver from them.
Not many other drivers will be out there.
While there may be fewer deliveries available, the plus side is there will be much less competition for those deliveries. Drivers like me will stay home for the sake of staying home. Other drivers will stay home because they don’t think they can make money. If you’re in a market where more restaurants stay open, having fewer drivers out there could work in your favor.
You just have to decide which one outweighs the other.
If the impact of not having drivers outweighs the impact of restaurants not being open, you’ll be busier. Or if you still have a lot of drivers still trying to make a few bucks and are saturated for what the demand is, you’ll be slower.
In the end, my gut is that more often than not things will be slower. I get that from my own observations and from the comments I saw from drivers on forums last Christmas. My observations however are not universal and can often be wrong.
Advice if you do decide to give it a try:
Here are a few things for you to think about.
See which restaurants are open.
Open up the app for ordering or go to the website. You’ll be able to see what restaurants are taking orders. Find out if Grubhub, Doordash, Uber Eats or Postmates (or any other delivery companies you might want to try delivering for) are open.
This gives you two valuable pieces of information: One, you know if enough restaurants are open to make it worth trying. Two, you get a good idea where to position yourself if you want to stay busy.
Pay attention to what they are charging for delivery fees
Sometimes in unusual circumstances, a delivery app is going to crank up the fee that they are charging. I see this in particular with Uber Eats where they’ll jack up the delivery fees they charge the customer. The reason this is important? Customers can assume that higher delivery fees mean you get that extra money (and it doesn’t always happen) and thus they might tip less.
Pay attention to incentives from the delivery apps.
Understand this about incentives: They are not about giving you bonuses, they are about getting people out there. Uber Eats blitzes or Doordash Peak Pay often happen when they are afraid there won’t be enough drivers. If the incentives are flat or nonexistant, or it’s hard to find blocks or open regions, that’s a good sign things will be dead. Understand, this is purely an indication. Sometimes incentives work too well and can saturate the markets with drivers.
Understand your own expectations
What do you want to earn? What are your goals? Do you have a level of expectation for the time you are driving?
If you are like me, you might guage your success by your hourly rate. I usually have an expectation of $24 per hour (or 40 cents a minute). Now this is where my bias comes in: If I’m working a traditional job, there’s no way that I would consider it acceptable to work on a holiday for the same pay rate. I think about delivery the same way. Personally, I find myself thinking I need to make more than normal.
On the flip side, you may not care at all how much you make. Maybe just driving is in iteself therapeutic. Maybe you’re just in a spot where anything is good. If that’s you, go for it. But make that decision you go out, that you’re not going to be disappointed if you don’t make much. Either way, decide where you want to be and decide ahead of time what you want to do if you’re not accomplishing that.
Work multiple apps
This might be the ideal time to turn on more than one app. If things are slow, you know that there’s more time between getting orders. You also know you are more likely to have significant wait time at the restaurants. You may be in better condition to deliver for someone else between those deliveries. It also becomes less chaotic trying to manage offers from multiple apps.
This is the most important thing. Make your decision based on what is important to you and what you want to accomplish. Understand that you are very likely to make less money if you do deliver, and prepare yourself to be okay with that. Don’t let anyone else dictate how you should decide. I’ll choose to stay home. That’s the right decision for me. You may choose to give it a go and if that fits your approach and your priorities, that’s the right decision for you. Do what you feel is best and right, and you can’t go wrong.